When the third-generation owner of a Dundee artisan bakery joined forces with a family-owned butcher, the partnership created the dream branding opportunity. I simply couldn’t ignore the traditional rhyme: ‘The Butcher, The Baker, The Candlestick Maker’ which provided the perfect foundation for my approach.
I kept the name simple: The Butcher The Baker (the other being implied) The logo takes the shape of a candlestick, which subtly contains inverted
silhouettes of the butcher and the baker.
Three men in a tub,
And who do you think they be?
The butcher, the baker,
All put out to sea.