Just add water – How do you draw attention to something we take for granted? Water management (drainage) might not be sexy but its vital. ACO are the world’s leading water management company and their products are the default term specified by contractors, architects and builders.
Brief – Was to create the communications that confirmed the brands position as the sector leaderfor the first time.
Solution – I did this by firstly creating a new brand identity. I then connected the brand with some of their major projects, talking about the big issues and by adding one extra thing – water.