When the third-generation owner of a Dundee artisan bakery joined forces with a family-owned butcher, the partnership created the dream branding opportunity. I simply couldn’t ignore the traditional rhyme: ‘The Butcher, The Baker, The Candlestick Maker’ which provided the perfect foundation for my approach.
I kept the name simple: The Butcher The Baker (the other being implied) The logo takes the shape of a candlestick, which subtly contains inverted
silhouettes of the butcher and the baker.
Three men in a tub,
And who do you think they be?
The butcher, the baker,
All put out to sea.
Just add water – How do you draw attention to something we take for granted? Water management (drainage) might not be sexy but its vital. ACO are the world’s leading water management company and their products are the default term specified by contractors, architects and builders.
Brief – Was to create the communications that confirmed the brands position as the sector leaderfor the first time.
Solution – I did this by firstly creating a new brand identity. I then connected the brand with some of their major projects, talking about the big issues and by adding one extra thing – water.
Humour, porn and art direction.
A series of animated gifs as part of my personal project Wood.
How can you display the unique personalities that sit behind a piece of work? Tasked with creating an identity for IDEP Barcelona’s yearly exhibition we developed a unique installation that literally placed the designers within the piece.
2013 Winning campaign for Palau de la Musica in Barcelona
Pornographic video as part of my personal project Wood.
A corporate identity and campaign for an annual fundraising drive set up to help children in need. Working with La Casa de Carlota, illustrations produced by down-syndrome designers became the centre-piece of the identity, utilising their unique style to help humanise the cause.
Art Direction for Giovanna de Ávila 2014 catalogue.
An identity for a global marketplace that brings together artisan food and drink producers.
Referencing stencilled produce, pieces of the logo represent the individuals, coming together to form a collective.
Unique shapes within the logo are championed to tell individual stories or brought together to tell a collective one.
There have been 5 billion pornographic searches since 2015. The internet deserves beautiful and thought-provoking pornography. The internet deserves Wood.